The Waitrose brand is a flag for the cultivation of the very finest produce. As a supplier to Waitrose, Dairy Crest wanted to cement this ethos with its selected dairy farmers and so asked Arvan Williams to help publish a ‘best practices’ manual.
Following the entire supply chain from the farm to the chiller cabinet, we shot, art-directed, designed and produced a comprehensive and practical book for national distribution.
This has become the essential guide to producing the UK's finest standard milk, and helped demonstrate Dairy Crest's commitment to its customer, as well as quality in general.
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