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JUGIT LAUNCH JUGIT is the other half of the milk bag idea: it is an ingenious new system that makes the milk bags easy to use, spill-proof and ready to handle, store and pour securely. Used everyday, JUGIT and the milk bags will enable a 75%* reduction the environmental burden of the 130,000 tonnes of plastic used in milk packaging every year, and Sainsbury’s are now considering it for juices and wines.
We came in at the start of this project in 2007/8 and helped Dairy Crest with the development of its name, proposition, packaging communication & design.
*75% less packaging than a standard 2 pint plastic milk bottle.
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