“Sabrina, don’t just stare at it, eat it” – Patrick Bateman, American Pycho.
Epic Snax Co is a range designed to cross the boundaries of taste and fun, taking the snacks market into daring new territory.
Fun was intrinsic to this project way before the launch – the NPD brainstorms were (and still are) legendary!
Naga Chilli Popcorn has emerged, but only to a very select audience of brave early adopters: to secure fun credentials, brand following is being built up from this core outwards.
In 2013, the product was tasted at ‘Epic’ pop-up film nights in pub clubs and student gatherings, to build up a strong social media following.
NPD is ongoing: …more brainstorms, more products, more epic fun!
Work: NPD, concept, design, website and social media design event graphics and promotional tools.