“There is no sincerer love than the love of food.” – George Bernard Shaw.
It’s difficult to imagine the excitement caused in the UK in 1891 when Epicure introduced previously unseen exotic fruits and vegetables preserved in cans.
Today the Epicure brand still champions the pleasure of good food and culinary innovation. But after so many years of service, it needed of a serious refresh.
We gave the iconic logo a new context: our aim was to enable the brand to project into the future with new products as well as convey the heritage of quality, and support sales of its trusty store cupboard staples.
Work on the Epicure brand has included packaging design, fleet livery design, sales communication and website design