“The cow is of the bovine ilk; One end is moo, the other, milk.” – Ogden Nash.
During our work for Dairy Crest, we were involved in the design of many packaging projects, but none more environmentally friendly than JugIt.
About 130,000 tonnes of plastic are used in milk polybottles every year; JugIt is a brand we conceived and designed for an initiative – centered on a custom-designed jug than makes milk bags easy to use – to help reduce landfill waste from milk packaging.
We designed all the branding and communications for the 2008 launch. To see how much plastic is being saved, click here.