“You can’t buy happiness but you can buy gelato. Same thing, really.” – Anonymous.
In the obesity-ridden Britain of the 21st Century, the days of sensual, semi-erotic, hedonist ice cream imaging are over. Ice cream itself is approached with more caution.
Healthy, fresh as the day, delicious and creamy despite the lack of any cream, gelato is the next big sensation to hit jaded UK palates.
Just Been Made is a brand we helped develop for UK Retail and Food Service market.
Rather than position it as a sophisticated, refined Italian after-dinner dessert (as many competitors have done), we designed a fresh UK mainstream alternative to ice cream, with visual clues to high fruit content and verbal clues to nature and freshness.