“The law doesn’t have do be dry” – Arvan Williams.
We quoted ourselves here because we couldn’t find a friendly quote about law firms (!)
Case in point: after having invested in innovations and processes to dramatically speed up the process of conveyancing, Stratega Law came to us when they realised their biggest challenge was the perception of law firms at large: dry, stolid, disagreeable and, well, …slow.
So we restructured their communications and splashed them with water to help break though the perception and convey transparency, fluidity and accessibility.
The message was splashed on their website, emails and a brochure, but also on promotional T shirts, water bottles and and exhibitions stand to use at a B2B event.